To make our marketing
environment more creative, we have started a brand new activity –
learning the tips and tricks of email marketing outdoors! Continuing the
monthly breakfasts with our customers, we have carried them over from
the office to outside.
For the first email marketing picnic, we
invited our most creative clients from Lattelecom, Lateko Lizings, G4S,
Krio&Beauty, Monilaite-Thomeko, SexyStyle and others to have a
discussion about email content.
When it comes to creating marketing
texts, it always requires some kind of thinking outside the box, so an
informal picnic seemed the best idea. During the breakfast, we shared
our knowledge and experience about
subject lines,
calls to action and the rest of email contents.
Email subject line
Subject line is the first thing you should start your campaign with. The
open rate depends mainly on the success of a subject line. What should be taken into account when creating a subject line?
- Regularly test subject lines to improve your campaign results. Split
your database into several parts and send campaigns with different
topics. Compare results, analyze them and use the best practice in
following campaigns.
- Mention benefits people will get by opening your newsletter. Instead
of a complicated phrase, you can divide it into two smaller ones, first
of all stating the problem, and then offering a solution. But make sure
your subject line is no more than 56 signs.
- Use questions, imperatives, verbs, numbers, dates and other data
when writing a subject line. Special symbols will also get attention,
for example, ✔+ ♥. But here you must be wary of being considered spam,
so check your email for the spam score.
- Use personalization with merge tags to increase your open rate.
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